The BMW Group’s deep-rooted will to shape, anticipate and pre-empt the future defined the first 100 years of the company – and will play a pivotal role in determining the next 100. BMW Magazine has put together a selection of representative events from the past in which BMW looked ahead and helped mold the future through its pioneering strategies and products.
- Michael Seitz
Can you reinvent the motorcycle?
- BMW R 80 G/S, 1980
Almost 50 years after the first motorcycle boom, BMW Motorrad underwent a second period of prosperity. What was once merely a mode of transportation had now become a vehicle for leisure and fun. Now, instead of vehicles suited for everyday use, customers wanted the possibility of adventure – with an off-road bike, for example. In the late 1970s, BMW won the German and European Off-road Championships. This gave rise to a pioneering thought among those responsible at BMW Motorrad: to develop an off-road motorcycle with the handling capabilities of a road machine. At the unveiling of the BMW R 80 G/S, the motorcycle world was amazed to discover that a new segment had been created. The BMW touring enduro was born and enjoyed huge market success – with a popularity that continues virtually undiminished to this day.
Prosperity, combined with shorter working hours, boosted the importance of leisure and sports. Motorcycles experienced a renaissance.
How do you tame over 800 hp?
- Brabham BMW BT52, 1983
To win in Formula One, you need the best people in the right place at the right time. In 1982, the British Formula One team Brabham brought together German BMW engineer Paul Rosche, South African designer Gordon Murray, and Brazilian driver Nelson Piquet. Each was a genius in his field. Rosche, lead engineer at the time for BMW racing engines and Formula One project manager, had by then already developed several successful power units – including the BMW 2002 Turbo, the BMW M1 and the winning Formula Two engines. But it was his 1.5-liter, four-cylinder turbocharged unit for Formula One that earned him his reputation as an “engine guru.” With continuous adjustments over the following years, the unit is said to have produced an output of up to 1,300 hp in qualifying. The engine incorporated a microprocessor-controlled ignition box – a revolutionary feature at the time. In addition, engine performance was constantly monitored and optimized by telemetry. But it also took the design talent of Gordon Murray and the fearless skills of Nelson Piquet to keep this beast on the track. At the final in South Africa, just two points separated the two potential champions, Nelson Piquet and Alain Prost. In the end, Prost’s engine failed, Piquet took no chances, and BMW became world champions for the first time with a turbo engine – just 630 days after BMW became engine supplier to the Brabham team.
What drives pure luxury?
- 12 cylinders, 1987
By the late 1980s, the second-generation BMW 7 Series had already become an established name in the segment of large luxury sedans. It was valued by customers as a lightweight and sporty yet elegant alternative to the automotive establishment. But BMW was not satisfied with just being part of this group. It wanted to lead it – and the sooner the better. So the company developed an engine that even today’s engineers consider to be a technological masterpiece: a 12-cylinder. It was the first post-war German unit of its kind, and its maiden outing in a 1987 BMW 750i was nothing short of sensational. Press and customers alike were effusive in their praise of the sedan. Before long, the BMW 750i was deemed the benchmark for its class. Based on this superior reputation, BMW sold almost 50,000 sedans equipped with the 12-cylinder unit, with the large engine mounted in one out of six BMW 7 Series of this generation. The competition was unnerved and similarly began developing 12-cylinder engines. But it was too late – the BMW 750i legend was already firmly established.