Karim Habib and his team were given the intriguing task of designing a visionary BMW of the future. In the interview that follows, BMW’s chief designer explains how the spectacular BMW VISION NEXT 100 brings a new dimension to driving pleasure.
- Hendrik Lakeberg und Michael Seitz
- BMW Group
In developing the BMW VISION NEXT 100, the objective from the brand’s perspective was to find an answer to the future world of living and mobility. Which scenarios did you have in mind? And what does this mean for a future BMW?
Karim Habib: We all predict that mobility will become increasingly diverse. In the not-too-distant future, most cars will probably drive entirely autonomously. We will get around using robots on wheels. So our question was this: given these circumstances, what then justifies the existence of cars by BMW - a brand that focuses on the individual as well as on sheer driving pleasure? How can we ensure these values are passed on to future generations? For us, the key is that the driver will not be getting into an anonymous vehicle, but rather one that is highly personalized, geared to meet their every need. In the future, our aim is to retain the very emotional connection between a BMW and its driver.
With this thought in mind, how did you create the BMW VISION NEXT 100?
Habib: The starting point for us was the interior. I believe that the interior and the driver’s well-being will become increasingly important in the future. Yet our aim is also to create the feeling that the car is designed specifically for the driver, and is not simply a machine that drives itself – just like the feeling we know today. So we designed an interior that permitted various modes of operation, both autonomously and by the person behind the wheel. We call these Boost and Ease. In Ease mode, the driver can sit back and be driven. In Boost mode, the driver does the driving, with the car lending support in a very subtle and intuitive way. At the same time, the car constantly gets to know its driver better: with the addition of sensory and digital intelligence – which we call Companion, and which progressively learns to support the driver – the BMW VISION NEXT 100 enables you to become the Ultimate Driver. This gave rise to an architecture that makes the cab seem particularly spacious compared to the overall size of the vehicle. At the same time, the lines of the BMW VISION NEXT 100 make it clearly identifiable as a BMW. Despite the domed interior, it visually retains the typical athletic silhouette of a BMW sedan.
“Our goal was to create a very personal vehicle. There will always be that highly emotional connection between a BMW and its driver.”
Thinking so far into the future is a very abstract task. And, of course, you can never really shake off the present. So what technologies and ideas inspired you?
Habib: A very important element of the Vision Vehicle is an innovation we call Alive Geometry. By this we mean that in the vehicle’s interior, for example, the surface below the windshield is able to change shape. The technology behind this is an installation made up of many hundreds of individual geometric components, and it communicates with the driver in a natural way – comparable to human gesture.
Today, we can already identify approaches that suggest this will be feasible. Rapid prototyping and rapid manufacturing are already growing in importance, and our assumption is that this technology will be commonplace 30 years from now. But it is still difficult to imagine now how hundreds of tiny triangles can be coordinated in the way we need to make Alive Geometry work. That will not be an obstacle in the years ahead: the way we build cars today will no longer be the standard in the future. We will be able to produce far more complex and flexible forms. So where the BMW VISION NEXT 100 is concerned, we have to talk about 4D printing, on account of the addition of a fourth functional level. That’s because the printed parts will additionally integrate functions that we currently have to design, produce and incorporate separately.
What other technological developments do you see as being game-changers in the decades ahead?
Habib: When it comes to lightweight design, we are already so advanced today that, with the BMW i3 and BMW i8, we were able to create new vehicles that make significant use of carbon fiber. But that’s just the start; there will be other materials as well, which means that as designers, we will be increasingly tasked with integrating these materials into our designs. As a consequence of this, the shape of vehicles will change – it will have to change. What’s important in my view, however, is that good BMW design must continue to be authentic in the future. If we ignore new materials and the possibilities they bring, that would not be authentic.
Digital technology will also have an even greater impact on car design than it does today. How did you take this to the next stage in the BMW VISION NEXT 100?
Habib: At the moment, the digital world applies to the displays. The next step will be organic LEDs – in other words, displays that can freely change shape. Our proposal for the Vision Vehicle, however, is that there will be no more displays at all, since in the Vision Vehicle the windshield will serve as a giant display before our very eyes.
One thought that fascinated us in particular was: what will happen when the digital wave achieves a certain maturity? We believe there will be a significant merging of the digital and physical worlds. This is also expressed through Alive Geometry – for example, in the way the analog dashboard interacts with the digital Head-up Display in the front windshield. In fact, this is the feature I like most in the Vision Vehicle.
How does this change the relationship between driver and vehicle?
Habib: As I said, the key thing for us was to convey to customers that they will still have an emotional connection with their vehicle in the future. What’s more, this relationship will be even more intense. In Ease mode, we offer the driver a place of retreat with plenty of space and agreeable lighting and haptics to match. At the same time, our aim in Boost mode was to release the driver from the everyday routine, to enable a total focus on driving pleasure.
Some maintain that cars are already too full of technology and so complex that today’s drivers are increasingly overwhelmed by the possibilities. How can design help to resolve this?
Habib: Take the example of consumer electronics. Swiping and other touchscreen gestures are highly intuitive, and yet a smartphone is a very complex device. Our aim should be the same for the automotive industry. That’s why, with the Vision Vehicle, we saw it as crucial not simply to follow the tech-world trend and equip the car with even more displays. Our goal was to do the opposite and get rid of the displays. After all, BMW manufactures cars, not touchscreens!
You stressed how important it is that the design of a BMW should remain authentic in the future. What approach did you take with iconic BMW design features, such as the
Habib: Since our assumption was that air intakes in the radiator grille of the future would no longer carry out their original function, we transformed the kidney grille – as well as the traditional BMW twin headlights and L-shaped taillights – into communication instruments. The kidney grille and lights use color to signal whether the car is in Ease or Boost mode. This not only enhances the overall appearance, but will also be a great help to pedestrians and cyclists: as a means of communication, the lights indicate whether the car is currently in fully automated mode and has identified the other road user, or whether it is being controlled by the driver.
You also attached great importance to aerodynamics. One spectacular aspect of this is, of course, Alive Geometry, where the wheels are hidden by the body, but the body adapts to the steering – like an elastic skin.
Habib: Exactly. The size of the wheels and their positioning at the outer edges of the body is very important to BMW. Nevertheless, we wanted to achieve the optimum aerodynamic effect by enclosing the wheel arches. So we came up with this idea, which enables us to build a car that is extremely aerodynamic on the one hand, yet also sits dynamically on the road like a conventional BMW. That would not have been possible if we had used a rigid outer skin.
Does the BMW VISION NEXT 100 contain any clues as to what the immediate future holds for BMW Design?
Habib: We wanted to create something magical that inspires us as a team, as well as to do something amazing for the brand. Projects like this are also fun because they kick up many unusual ideas, some of which we will follow up on in the near future.