Exclusive colors, finest leather and high levels of personalization: BMW Individual makes the new BMW 7 Series even more unique.
- Simon Puschmann
When it comes to extra-special customer requests that cannot be met within the bounds of traditional series production, BMW Individual Composition steps in. Since the late 1980s, BMW’s personalization division – the BMW Individual Manufactory – has been creating dream vehicles for customers in close collaboration with designers and engineers. The upshot: a truly unique BMW in every case.
True luxury lies in the details.
The exclusive BMW Individual Composition offers the finest equipment variants. For example, the new BMW 7 Series inspired by BMW Individual in Almandine Brown Metallic Paint features exclusive 20-inch light alloy rims; the interior is lined with the finest BMW Individual Merino Leather in Tartufo, while the decorative trim gleams in Piano Black. The BMW Individual principle: true luxury lies in the details.
BMW Individual fine-grain Merino Leather: during the selection of raw materials, the scrupulous focus is already on supreme and flawless quality. There is no artificial embossing or surface treatment, ensuring that the leather remains characteristically supple and breathable thanks to natural tanning. Distinctive stitching and piping and the woven-look quilted panels of the seat upholstery lend the new BMW 7 Series a particularly exclusive touch.