Maximum driving pleasure and the ultimate in comfort and relaxation: the new BMW 7 Series brings together all the facets of modern automotive luxury and turns them into a feast for the senses.
- Michael Seitz
- Uwe Düttmann
The BMW 7 Series greets its driver and passengers in an inviting fashion, the impressive LED Light Carpet ushering them into a soothingly luxurious interior. The doors slip into their locks without a sound, and the passengers are enveloped in an ambiance of hushed anticipation. Displays glow into life, seats glide serenely into position and over 15,000 light elements illuminate the Panoramic Sky Lounge LED glass roof. Every detail sends the same message: welcome to a new dimension in luxury.
Where this stylish reception goes from here depends on the seat you choose to sit in. The best spot? The BMW test engineers recommend the driver’s seat or the one behind the front-passenger seat. As they have discovered over several thousand miles of testing in the new sedan, the experience in these two places reaches even greater levels of intensity.
The digital assistants are always alert
Drivers can look forward to an ultra-modern cockpit of multifaceted connectedness. The new BMW 7 Series is fitted with a plethora of sensors, used to control myriad assistance systems. The new sedan can keep itself in the same lane, provide steering assistance and maintain its distance to the vehicle in front. These digital assistants are always alert and mostly work unobtrusively behind the scenes. Even in hazardous situations, such as when the driver fails to spot the presence of another vehicle when changing lanes, the warning is relatively discreet. The key factor here is how intelligently the car works with the driver. Rather than patronizing the person behind the wheel, the vehicle only intervenes when assistance is needed. Anyone buying a modern luxury sedan nowadays will naturally expect comfort and safety in all areas. The assistance systems fitted in the BMW 7 Series relieve the stress on the driver and passengers over longer journeys and bring calm to situations that might otherwise be simmering with stress. However, more important still for BMW drivers are those moments of excitement behind the wheel, when they feel more at one with their BMW than at any other time.
The rear compartment is like an oasis: relaxation and calm define the passenger experience.
With this in mind, the BMW 7 Series has placed a super-sophisticated “nervous system” between man and machine. The first layer of this Driving Dynamics Control feature lets the driver preset different driving modes. These sensibly graduated options offer everything from maximum comfort to sports performance. A genuinely new feature is adaptive mode, which accurately analyzes driving style based on a variety of parameters and uses navigation data to prime the responses of the powertrain and chassis systems in advance. Switching between the 7 Series’ different characters soon highlights a mastery of rapid changes of attitude that arguably no other car can match. Sport mode, in particular, condenses into a single feeling the full depth of BMW’s expertise in terms of lightweight design, precision, driving dynamics and agility. The whole vehicle tightens up, flexes its muscles and appears to shrink in size. At the wheel, your hands “feel” the road, your right foot maintains contact with the engine, and your heart and mind fill with that most primordial of BMW feelings: sheer driving pleasure.
A luxurious space of relaxation and calm
The dynamic excellence of the new BMW 7 Series can clearly only be sampled in full from behind the wheel. But the vehicle also offers passengers in other seats a range of intense experiences. The area behind the front-passenger seat plays a starring role here, the Rear Executive Lounge Seating Package creating a luxurious space of relaxation and calm that is exceptional even for a large sedan. Once Rear Executive Lounge Seating Package has been selected with a tap of the BMW Touch Command tablet integrated in the rear-center armrest, the front-passenger seat slides forward as far as possible, retracts its head restraint and folds a footrest down from its backrest. The space behind the driver is then turned into an oasis on the road. The seat glides into a comfortable reclined position and the massage programs set to work energizing or relaxing the passenger’s muscles, as desired.
Automotive luxury becomes a feast for the senses
Sealing the deal on the experience in the rear compartment is the tranquility of the interior – or the outstanding studio-quality Bowers & Wilkins Diamond Surround Sound System. And so, even amid the bustling city traffic, the interior’s pleasant feeling of seclusion remains undisturbed. Passengers are less aware of another sophisticated development conjured up by the BMW engineers: the Active Comfort Drive with Road Preview chassis control system, which evens out the road for them. Active Roll Stabilization – operated electromechanically for the first time – reduces body tilt to a minimum during cornering and straight-line driving, allowing the new BMW 7 Series to maintain a comfortable horizontal equilibrium. The BMW 7 Series combines both sides of the coin – maximum comfort and engaging sportiness – like no other vehicle. It brings together all the facets of modern automotive luxury and turns them into a feast for the senses.