A zeppelin on rails powered by a giant propeller at the rear, a three-wheeler delivery vehicle, a coupé in a provocative asymmetrical design: could these possibly be connected with the history of BMW? In the series Out of the box, BMW Magazine Digital presents some surprising finds from the BMW Archives along with the quiet stories of the corporate past that were too soon forgotten by the shifting zeitgeist.
- Michael Seitz
A once-in-a-lifetime anniversary for any high achiever merits a festive retrospective – to celebrate the high points, landmarks and triumphs and to highlight moments along the way that gave rise to the best ideas and most successful innovations. For the BMW Group there have been plenty of these over the course of its history.
But hidden in the shadows of such milestones are many less well-known stories, concepts that were too soon forgotten by the shifting zeitgeist. A great idea born at the wrong time, perhaps; an early prototype or an unsung strategist who shared little of the glory bestowed on the ultimate prize-winner. Many of these deserve a second look, for they reveal some hidden links and remarkable journeys of their own. So we scoured the BMW Group Archives and turned up a raft of less familiar concepts. It marks the start of the Out of the box series in BMW Magazine Digital, which presents the results of our search.