Interview

Statement of style: BMW i3 x MR PORTER

The success of the online shop MR PORTER has turned its fashion director Toby Bateman into one of the leading figures of the fashion industry. This year the world’s trendiest gentleman’s outfitter celebrates its fifth anniversary. To mark the occasion, an exclusive special-edition BMW i3 has been created in collaboration with BMW i. For BMW Magazine Toby Bateman put together a list of bespoke essentials for the gentleman setting out on a road trip. In this interview he discusses common ground between BMW i and MR PORTER and the significance of men being no longer bound by a real dress code.

Interview
Hendrik Lakeberg

1. Sunglasses

Setting off on a road trip means being equipped for any type of weather. A good pair of sunglasses is essential. We collaborated with Cutler & Gross to develop this classic and elegant eyewear for our house brand Kingsman. The sunglasses are both practical and stylish.

2. Blue jacket

Every man should have a Boglioli blazer in his wardrobe. The Italian brand is celebrated for its casual, stylish tailoring. Blazers by the brand from Milan are versatile. Available in a wide range of fabric and colour variants, they are equally appropriate for formal wear or as a more casual summer jacket. Personally, I prefer a classic navy blue. Together with a T-shirt or polo shirt, it’s the perfect combination for a springtime drive.

3. White Oxford shirt

I would always recommend packing a white Oxford shirt. Because they are made of thicker cotton, they don’t crease so easily. This one comes from the US brand Gitman Vintage – experts in the field since the 1940s.

4. Chinos

It is important to remember that you will be wearing your clothes for longer than usual during the trip. So select clothing that is both stylish and comfortable. You can’t go wrong with a good pair of chinos. They are the perfect complement to a T-shirt and the Boglioli blazer mentioned above.

5. Camera

Leica produces many outstanding cameras – unsurprisingly, the company is the brand of choice for many photography enthusiasts. To mark our fifth anniversary, Leica developed a special-edition model that combines an elegant retro look with state-of-the-art technology. Perfect for capturing for posterity all those memorable moments of your trip.

6. BMW i3 MR PORTER Edition

The colours of the BMW i3 MR PORTER Edition were inspired by a midnight blue / black tuxedo. The white, hand-painted lines along the sides of the electric car are reminiscent of another menswear classic – the pinstripe suit. Each vehicle comes with a travel kit which includes an umbrella by the London Undercover accessories brand, a pair of Cutler & Gross sunglasses, a Leica camera, a Lock & Co. bowler hat and a Wallpaper city guide – all stowed in a high-quality BMW i leather holdall. The BMW i3 MR PORTER Edition is the perfect companion for stylish and sustainable driving in the urban environment or for a weekend away.

7. Weekend holdall

A bag like this Mulberry holdall makes the ideal companion for a weekend road trip. The British company manufactures timeless leather bags. These are an excellent investment in my view, as they are lightweight and very high quality.

8. Cream

I keep things simple when it comes to skincare. Moisturising cream from Perricone MD protects the skin after shaving and also doubles up as a sunscreen.

9. Wallpaper city guides

Discovering where the locals go to eat and drink is never easy in a foreign city. These bespoke city guides by Wallpapermagazine are a comprehensive source of information to make the visitor feel entirely at home. The guides are available for several alluring European cities, including Vienna, Stockholm and Munich.

Mr Bateman, you often post pictures of cars on your Instagram account...
Toby Bateman: I like cars. Most men do, don’t they?

What does a car have to have for you to like it?
Bateman: Personally, I go for classic cars, icons of automotive history. I drive an old Land Rover Defender, a cult vehicle. I probably inherited this weakness from my father, who also collected old cars. And I love sports cars, of course. Every man does. In that respect, I’m a typical MR PORTER customer. Cars often feature in the editorial features we produce for our website. Our public likes that. It enables us to combine the MR PORTER brand with a lifestyle.

You and the designers at BMW i created a special-edition BMW i3 to mark the fifth anniversary of MR PORTER. Was it the enthusiasm for cars of MR PORTER customers that sparked this collaboration?
Bateman: Car brands have often approached us in recent years. But we never got as far as a partnership deal until our negotiations with BMW i. Everything was different with BMW i. Not just in terms of the special-edition model for the anniversary. For a year before that we were writing editorial content on features of the BMW i3. We were aware that BMW i identifies with our customers and vice versa. The BMW i3 MR PORTER Edition was just a logical extension of the partnership. What’s more, the BMW i3 isn’t just any car. Being electric, it is sustainable – and therefore the perfect vehicle for the urban environment, where most of our customers live. It matches their lifestyle. And the BMW i3 is so futuristically designed, it makes a fantastic contrast to the vintage cars people normally associate with us. Men appreciate the ultramodern aspects of a vehicle. Men love technology.

To what extent is a car able to reflect a person’s style?
Bateman: Obviously, cars are an expression of style. When you drive an electric car, for example, you demonstrate that you are an early adopter of a new technology. It’s a statement that says you’re not indifferent towards the environment, that you’re an individualist, a free thinker. Cars in general say a lot about the man driving them. I would find it difficult, for example, to drive any old nondescript car. I would get bored by it.

How much does the design of the BMW i3 MR PORTER Edition embody the style of MR PORTER?
Bateman:Our aim was to work with materials reminiscent of suit fabrics and the colours of a tuxedo. But just black and white, as in a black dinner suit and white shirt, was not enough. One evening, while we were working on the design of the BMW i3 MR PORTER Edition, I had to attend an event. A tuxedo was hanging behind my desk. A midnight blue jacket with a black velvet lapel and black trousers. I said: Why don’t we use these colours? If you look back at the history of tuxedos, most of them were originally dark blue, not black as they are today. At MR PORTER we had also observed a trend for customers increasingly buying midnight blue dinner jackets. So we forwarded the proposal to Benoit Jacob, head of design at BMW i. He thought it was an inspired idea and quickly suggested how we might integrate the white highlight of the shirt. Suddenly, all the pieces of the jigsaw came together.

This year MR PORTER celebrates its fifth anniversary. How much has the way men dress changed during this time?
Bateman: It has changed a lot. Not so much in terms of what men wear, more the way men view fashion in general. But that’s not just our doing; it’s to do with the internet and the many new style blogs running features on traditional men’s fashion. A lot more men are now educated in matters of style. This fact, coupled with the social and cultural changes that have taken place over the last few years, has had a huge influence. In reality, there’s no longer a real dress code today. Fewer and fewer jobs expect a man to wear a suit five days a week. I always dress to suit the occasion, for example. If I have an important meeting, I arrive at work wearing a suit. If it’s an ordinary day at the office, I’ll come wearing sneakers and a shirt. MR PORTER became as successful as it did because we took this trend as our starting point. We don’t dictate to our customers how an item of clothing should be worn. Instead, we make suggestions: a blue blazer can be worn casually, or formally with a tie. We cover the full spectrum.

Even if men no longer feel obliged to observe the classic rules of style, are there aspects of clothing choice which men still get wrong?
Bateman: Oh yes. Many men still make errors with the basics – the ten or 12 elements we at MR PORTER label as essentials. These are the foundations of a good wardrobe and can easily be combined with other garments that are more seasonal or fashionable. The basics include items such as a blue blazer, a good pair of jeans, white sneakers, good brown shoes, a white Oxford shirt and a blue suit, for example. And I would always invest a little more in these essentials – that way you usually get to wear your timeless classics for a bit longer.

MR PORTER has a global target group. How do tastes vary across different parts of the world?
Bateman: If we look at Europe, the stylish elegance you find in Milan is rather unusual. Many men there wear perfectly tailored suits in a casual way. You also find this in London, where we have our head office. But both in London and in New York, pop culture and streetwear also have an enormous influence on the way men dress. In California, particularly Los Angeles and San Francisco, virtually no one wears a suit any more. Here the style is extremely casual and relaxed. In Hong Kong we’ve noticed that many customers are interested in designer wear. High-fashion sneakers really sell well there, for example. In Germany the trend is more minimalist, more sophisticated. Luxury brands such as Loro Piana and Brunello Cucinelli are popular. But in general, I think that over time we are seeing the growth of a global trend in menswear that is progressively bringing itself into line. Our customers travel a lot, see the world and are no longer inspired simply by where they live.

We asked you what equipment you would recommend for a road trip. Do you remember your last road trip?
Bateman: I travel a great deal. All over the world. One road trip I remember was from San Francisco to Los Angeles. If I’m honest, I hate flying. [Laughs.] I’ll do anything to avoid getting on an aeroplane. My business partner and I had some time to kill, so we decided to travel by car. We drove along the Pacific coast and stopped at Big Sur. The scenery was phenomenal. Our hotel was right on the cliff tops overlooking the ocean. I rang my wife from the hotel to tell her where I was; she was in rainy London and had just taken the kids to school. For a brief moment, I felt pangs of guilt. [Laughs.] But, of course, it’s amazing to have the chance to experience moments like that as part of my work.

10. Loafers

Comfortable shoes are an indispensable part of any road trip. The best option in summer is a pair of TOD’S Gommino loafers. Made entirely by hand, their slightly thicker rubber soles make them ideal for walking around town. And they work equally well with any outfit, from jeans and T-shirt to blazer, shirt and chinos.

11/29/2016