Design

Grand alliance: Nautor's Swan and BMW Individual

Precision trumps bling: Nautor’s Swan manufacture luxury yachts individually designed according to client specifications, mirroring the new zeitgeist. We travel to the west coast of Finland, where components for an exceptional one-of-a-kind BMW M760Li were produced at the company’s master joinery.

Words
David Mayer
Photos
Christian Kain
The headquarters of Nautor’s Swan are located in Jakobstad, an hour’s plane ride north of Helsinki. The boatyard manufactures luxury yachts ranging from 14 to 35 metres, all of which are suitable for both regatta sailing and cruising. Clients can also choose between models with a focus on sportiness or comfort.

The headquarters of Nautor’s Swan are located in Jakobstad, an hour’s plane ride north of Helsinki. The boatyard manufactures luxury yachts ranging from 14 to 35 metres, all of which are suitable for both regatta sailing and cruising. Clients can also choose between models with a focus on sportiness or comfort.

The company produces exquisitely handcrafted one-of-a-kind yachts. “We try to fulfil all our customers' wishes, but at the same time we make sure that Nautor’s Swan’s DNA is clearly identifiable in everything we do,” declares Heini Gustafsson, Head of Interior Design at the Finnish luxury yacht manufacturer. And this is a philosophy that is a perfect match for BMW Individual.

The company produces exquisitely handcrafted one-of-a-kind yachts. “We try to fulfil all our customers' wishes, but at the same time we make sure that Nautor’s Swan’s DNA is clearly identifiable in everything we do,” declares Heini Gustafsson, Head of Interior Design at the Finnish luxury yacht manufacturer. And this is a philosophy that is a perfect match for BMW Individual.

The result of the collaboration was the BMW Individual M760Li inspired by Nautor's Swan. Individual components such as the doorsill finishers, the fitted flooring in the footwell and the boot floor covering were handcrafted in Finland.

The result of the collaboration was the BMW Individual M760Li inspired by Nautor's Swan. Individual components such as the doorsill finishers, the fitted flooring in the footwell and the boot floor covering were handcrafted in Finland.

For a quarter of a century, BMW Individual has been making its customers dreams come true. To celebrate its anniversary, BMW Individual collaborated with Nautor's Swan on a very special project.

For a quarter of a century, BMW Individual has been making its customers dreams come true. To celebrate its anniversary, BMW Individual collaborated with Nautor's Swan on a very special project.

The rest of the manufacturing took place at the BMW Individual Manufaktur in Garching, near Munich. “The BMW Individual M760Li inspired by Nautor’s Swan was a great way to showcase the full range of what we do at the BMW Individual Manufaktur,” says Peter Quintus, Head of Sales and Marketing at BMW M GmbH. At BMW Individual, master craftsmanship is at the very core of the company philosophy.

The rest of the manufacturing took place at the BMW Individual Manufaktur in Garching, near Munich. “The BMW Individual M760Li inspired by Nautor’s Swan was a great way to showcase the full range of what we do at the BMW Individual Manufaktur,” says Peter Quintus, Head of Sales and Marketing at BMW M GmbH. At BMW Individual, master craftsmanship is at the very core of the company philosophy.

Craftsmanship and exclusivity are the order of the day in the luxury segment –for both BMW Individual and for Nautor’s Swan. “A Swan is the perfect synthesis of style, comfort and performance,” says Leonardo Ferragamo, one of the heirs to the legendary eponymous Florentine footwear and fashion empire, a passionate yachtsman and principal investor in Nautor's Swan. (Photo: Rolex/Carlo Borlenghi/Nautor's Swan)

Craftsmanship and exclusivity are the order of the day in the luxury segment –for both BMW Individual and for Nautor’s Swan. “A Swan is the perfect synthesis of style, comfort and performance,” says Leonardo Ferragamo, one of the heirs to the legendary eponymous Florentine footwear and fashion empire, a passionate yachtsman and principal investor in Nautor's Swan. (Photo: Rolex/Carlo Borlenghi/Nautor's Swan)

The stockroom is piled high with the finest-quality teak and oak veneers. The Nautor’s Swan carpenters will be fitting these panels in yachts that can cost anything from €1.5 to upwards of €15 million. We have come to the company’s joinery factory, situated on the edge of woodland close to the town of Kronoby in Finland. As we enter the joinery in the company of Quality Manager Petri Wikström – an archetypal Finn with his shock of blond hair – the sweet scent of wood is almost overpowering.

As part of BMW Yachtsport’s commitment to sail racing, BMW has a long-standing partnership with Nautor’s Swan and has been involved in yachting for many years. With Nautor’s Swan, BMW regularly takes part in high-profile Mediterranean regattas. To mark the 25th anniversary of the BMW Individual Manufaktur, the two companies are joining forces to create a unique one- of-a-kind model that will fuse the best of two worlds: a BMW M760Li xDrive inspired and shaped by maritime luxury. “This is a great way to showcase the full range of what we do at the BMW Individual Manufaktur,” says Peter Quintus, Head of Sales and Marketing at BMW M GmbH. The extra-special M760Li will be an elegant 12-cylinder saloon with a distinctly maritime twist. The boot floor covering and the fitted teak flooring will be produced by Nautor’s Swan in the style of a ship’s decking.

“A Swan is the perfect synthesis of style, comfort and performance,” says Leonardo Ferragamo, head of the legendary Florentine footwear and fashion empire Ferragamo. The passionate sailor acquired Nautor’s Swan in 1998 together with a group of investors and has steadfastly preserved the company’s tradition ever since. Like BMW, the Finnish company, which builds yachts for both regatta sailing and cruising, is committed to the very highest standards of dynamism, precision and quality. Its heritage stretches back more than 50 years. “Nowadays, clients take quality as a given. Their attention is more on service aspects, like speed of delivery or customisation,” says Ferragamo. In the luxury segment, today’s products are not only expected to embody upscale sophistication, they also have to be highly personalised, push boundaries and take precision to new levels. All of this demands a tight focus on detail.

The atmosphere in the joinery is one of quiet concentration. There are no radios blaring and the only noise to be heard is the subdued sound of sawing and sanding. This is craftsmanship distilled to its essentials: total focus and precision. One of the craftsmen is carefully applying white rubberised sealing compound into the milled grooves of a teak panel. On a ship’s deck, these rubberised sealing strips allow the wood to expand or contract as temperatures change. However, this particular wood-carbon composite panel is not destined for a yacht, but for the boot floor of the BMW Individual M760Li inspired by Nautor’s Swan.

The collaboration between Nautor’s Swan and BMW Individual is also reflected in the use of the Finnish luxury sailing yacht specialist’s logo as a recurring thematic element in the vehicle’s design, appearing on the headrests, the sun visor, the interior trim on the passenger side, which is crafted from European oak, and on the centre console. The car’s exterior was given a special paint finish in BMW Individual Damask red metallic, while the two-tone fine-grain full “Merino” leather interior features Smoke White and Criollo Brown hues. Even the footrests for the passengers in the rear and the A and B pillars are finished in the highest quality leather.

The BMW Individual Manufaktur produces approximately 300 one- of-a-kind models a year. Combining master craftsmanship with cutting-edge technologies, it is always looking to come up with new ideas and creations. The craftsmen have embellished each brake calliper on the BMW Individual M760Li with a 3D raised Swan logo. “With these sorts of production methods,” says Quintus, “there will be even fewer limits to what we can do in the future.” New technologies such as these will pave the way for an even more individualised portfolio and will redefine the boundaries of what is technically possible.

“The BMW Individual M760Li inspired by Nautor’s Swan was a great way to showcase the entire range of customisation options we have at the BMW Individual Manufaktur.”

Peter Quintus, Head of Sales and Marketing at BMW M GmbH

To learn more about the world of Nautor's Swan, check out: www.nautorswan.com.

Model facts

BMW M760Li

Displacement cc

6592

Output
kW (PS)

448 (610)

Torque Nm

800

Acceleration 0–100 km/h in s

3,7

Maximum speed in km/h

250

Fuel economy (EU) l/100 km combined

12,8

CO2 emissions g/km combined

294

10/20/2017