Design

A new dimension in luxury: the BMW Concept X7

The BMW design team has succeeded in blending status, luxury and exclusivity into a powerfully convincing whole in the form of the BMW Concept X7 iPerformance. With its six seats, spectacular use of glass and compelling interactive communication, the study cannot fail to impress.

Words
Michael Seitz

The exclusive feel and upmarket character of the new BMW Concept X7 iPerformance can be best appreciated from one of the rear seats. Here, under the faint glow of an all-glass roof, in a raised seating position and surrounded by exquisite materials, passengers find themselves enveloped by a sense of spaciousness unprecedented in the automotive world.

Passengers enjoy an exceptionally pleasant ride in the BMW Concept X7 iPerformance, not least thanks to the luxury materials used in the interior, from silk carpets and controls made of genuine Swarovski crystal to footwells with a full leather lining.

The three rows of seats offer an ambience of relaxed contemporary luxury – a commanding vantage point, a light and airy yet cosy feel, as well as an unrivalled panorama of the outside world. Despite the concept car’s considerable size, the designers have managed to ensure there is no trace of heaviness about it. And that goes not just for the interior – viewed from the outside, the study seems to be equally well proportioned.

Passengers enjoy an exceptionally pleasant ride in the BMW Concept X7 iPerformance, not least thanks to the luxury materials used in the interior, from silk carpets and controls made of genuine Swarovski crystal to footwells with a full leather lining.

Room with a view: the roof is made almost entirely of glass from the windscreen all the way back to the car’s tail, producing a sense of lightness and spaciousness.

Room with a view: the roof is made almost entirely of glass from the windscreen all the way back to the car’s tail, producing a sense of lightness and spaciousness.

Both driver and passengers can connect seamlessly with their digital lives, and the individual seats in the vehicle are also interconnected by means of touchscreens, allowing information to be shared instantly with the other passengers. The vehicle’s advanced connectivity goes perfectly with the luxurious ambience and the superior driving experience. The BMW Concept X7 iPerformance takes luxury and space to a whole new level for BMW. And it is also a tantalising curtain-raiser for the production version of the BMW X7, which is scheduled to become available in early 2019.

10/06/2017