The Next 100 Years

What does the world think of BMW?

To mark 100 years of BMW, reporters for BMW Magazine set off to visit locations where tomorrow’s world is already in the making today. On their journeys, they asked people how much they actually know about BMW. Here’s what their street survey turned up.

By
Hendrik Lakeberg

From Johannesburg to San Francisco, from Silicon Valley to Berlin and the United Arab Emirates, our roving reporters not only gained deep insights into the highly effective and innovative strategies these cities and regions have invested in their futures. They also met many inspirational individuals – experts as well as ordinary people – over a meal or a coffee.

Two South African women told us straight up what BMW stands for: “Be my wife” – alluding, of course, to the powers of attraction a BMW is said to exert over the fairer sex.

They asked people for their views on the BMW brand and BMW Group. What did the name BMW conjure up in their minds? What did the initials BMW actually stand for? What brands made up the BMW Group? And could they draw the BMW logo from memory? The result of the survey is a series of sympathetic and amusing interviews edited together to create the video above. Two South African women told us straight up what BMW stands for: “Be my wife” – alluding, of course, to the powers of attraction a BMW is said to exert over the fairer sex. And you? What’s your opinion? Can you draw the BMW logo from memory? Why not give it a go?

10/14/2016